Strategic Plan - CREW Sacramento

Big Audacious Goal
CREW Sacramento’s big audacious goal is to achieve parity in opportunity, influence and power in the commercial real estate industry.

Vivid Description of the Future
When we have achieved our big audacious goal, our world will look something like this:

• Women have attained an equal number of seats at the commercial real estate table:
– 50% of the BOYA awards every year are women
– 50% of the largest deals in Sacramento will be done by women and CREW members
– 50% of the recognizable developers in the Sacramento market will be women

• CREW Sacramento is the premier resource and referral network for the Commercial Real Estate Industry

• Every CREW Sacramento member does the majority of their business with other CREW members

• Women will comprise a significant/equal portion of the list of top ‘go-to’ professionals in the business – and no one will be surprised.

• When you want something done in Commercial Real Estate and want to hire the best, it’s often a woman and a CREW Member

Goals & Objectives
GOAL #1 - CREW Sacramento is recognized by the commercial real estate and business community as a powerful and influential organization.

– High - Increase the quality of programs with timely topics of interest to the commercial real estate industry and business
community
– High - Increase attendance at programs by members and influential commercial real estate business leaders
– Medium+ - Increase the number of influential commercial real estate professionals who are members of CREW Sacramento.
– Medium - Increase the number of CREW Sacramento members speaking at CREW and industry events.
– Medium - Increase press coverage of CREW Sacramento for our real estate related programs and activities.
– Medium - Increase diversity of our membership in terms of discipline, seniority and ethnicity.

GOAL #2 - Our members achieve success through, and recognize the value of, their involvement in CREW Sacramento and CREW Network.

– High - Increase the number of ‘transactions’ (defined as deals, information, opportunities) reported by and recognized as CREW connections.
– Medium+ - Increase member companies’ support of membership and participation in CREW.
– Medium - Improve the connection (real and perceived) between leadership in CREW and professional success.
– Medium - Increase the number of deals done between CREW Sacramento members.

GOAL #3 - CREW Sacramento has effective governance and sustainable financial resources.

– High - Increase the total number of CREW Sacramento members serving on committees and task forces
– High - Expand the diversity of our members’ participation within CREW Sacramento (serve on different committees over time, attend various events).
– High - Increase the number of members who aspire to serve on the CREW Sacramento board.
– High - Increase sponsorship revenue.
– Medium - Increase the diversity of companies that sponsor CREW Sacramento.
– Medium - Create and maintain reserves consistent with CREW Network guidelines.

Initial Strategies
• Governance Structure
• Committee Building
• Community Relations Activities
• CREW Careers ™
• Improving Programs
• Increase Sponsorships
• Grow Our Membership

Strategic Planning Committee
• Kim Loanidis – 2005 CREW Sacramento President
• Jeannette Cadena – 2004 CREW Sacramento President
• Lisa Allen-Fletcher – 2006 CREW Sacramento President
• Gay Moss – 2005 CREW Sacramento Board Member
• Keeva Coe – CREW Sacramento Past Board Member
• Randi Wallen Mills – CREW Sacramento Past President
• Mary Norris – 2005 CREW Sacramento Board Member
• Kristina Reed – CREW Sacramento member at large
• Susanne Baker – CREW Sacramento member at large

Strategic Planning Facilitators
• Deborah Quok –2004 CREW Network President, CREW Sacramento Past President
• Ginger Bryant – 2005 CREW Network President, Past President CREW San Francisco